Mutley challenges you to think Diagonal!

24 Mar

It’s come to my attention that many people in the advertising industry still haven’t taken the Diagonal Thinking Test!

And perhaps more shockingly… Some of you haven’t even heard of it!

To shed a bit of light on the subject, the Diagonal Thinking Test has been set up by those brainy bods at the IPA in order to see how well suited a gentleman, lady or pooch would be to a career in advertising.

You can find out more about the test and take it here.

I’ve already done it… I’m not telling you my score until you tell me yours!


Mutley presents: Famous Dogs in Advertising!

21 Mar

Hi everyone!

As I’ve already mentioned on Facebook, I’m currently researching and writing a book on famous dogs in advertising. I’m thinking of calling it ‘Direct Barketing’ or ‘Pitch on Heat’. I’m not sure about that last one, admittedly. I’m a bit bashful, too, so I’ve decided to write it under the name David Dogilvy.*

I’ve started sending sample chapters around various publishing houses (except Penguin… I’m not a bird!), but I thought I’d give you all a sneaky peak at it.

As the best-connected dog in the media, I feel I’m well-qualified to tackle such an important and worthy subject. It’s actually remarkable how many pooches have been used to front successful campaigns. As we shall see…

HMV – Nipper

The big doggy daddy of them all, Nipper became an advertising icon in 1900 when a painting he featured in (snappily titled “Dog Looking at and Listening to a Phonograph”) became the logo for HMV. Unfortunately he passed away five years prior to becoming the face of the music retailer, but at least they still use him to this day!

Dulux – Digby

Most commonly known as “The Dulux Dog”, the paint manufacturer has used various Old English Sheepdogs for their enduring campaigns since 1960, of which dog number two, Digby, was the most  famous. Remarkably, each hound they employ comes from the same family, with the latest representative being Don.

Andrex – The Andrex Puppy

These pesky critters have been stealing innocent people’s toilet paper since 1972! These inspired ads, designed to illustrate just how long Andrex rolls are, have been so successful that people still refer to Labrador Retriever pups as “Andrex Puppies”. I know I do, anyway.

John Smith’s – Dog Tricks

Anyone remember this one? These two flat-cap wearing gruff Northern types are so engrossed in their John Smith’s bitter that they don’t raise an eyebrow as their canine chum performing all manner or acrobatic feats behind the bar! John Smith’s seem very fond of dogs. They’ve had Peter Kay do a Crufts spoof in one of their recent ads.

Real Coal Fires – Dog, Cat, Mouse

Has there ever been anybody who’s seen this advert and not immediately gone “Aaahhh!” I bet you all did just now, didn’t you? It’s hardly surprising as the idea of a dog, cat and mouse snuggling up in front of a fire is just too “Aaahhh!” for words, really. The real surprise is that Tony Kaye, who directed this advert, was also the man behind ultra-violent thriller American History X. Oo-er.

Wall’s Sausages – Dog Fight

Oh! Do I not like this?! This advert is incredibly offensive to dogs everywhere, and a blight on the otherwise glorious history of dogs in advertising. Apparently, this is supposed to be funny… But it’s a cheap laugh for those who want to have it!

Woof! Woof!

Sorry to leave you on such a sour note, but that pretty much takes us up to the present day in our history of dogs in advertising. It’ll be interesting to see what the future holds…

If you can think of any famous advertising pooches I’ve overlooked, do get in touch and I’ll put them in my book.

It’s going to be great!

*If anybody got that pun, write in and I’ll send you a free dog biscuit.

Norwegian Airlines: The Sound of Scandinavia

16 Mar

Norwegian Airlines: The Sound of Scandinavia

Howdy folks!

Thought it might be nice to help you blow away those Wednesday blues by giving you a listen to a fantastic Spotify playlist I’ve just created for my chums at Norwegian Airlines!

As Norwegian offers incredible deals on flights to Scandinavia (in their comfy, state-of-the-art planes), I thought I’d tailor my musical choices to include only acts from the Nordic region… And what a lot of top tunes there were to choose from!

As well as pop classics from the likes of A-ha and Abba (of course!), I’ve included rockier stuff from The Hives, modern electronica by Mew and surely the best Eurovision winner of recent years from Norway’s own Alexander Rybak!

Here’s my playlist in full…

1. The Sun Always Shines on T.V. – a-ha (Norway)

2. Lay All Your Love On Me – Abba (Sweden)

3. Move Your Feet – Junior Senior (Denmark)

4. I’d Rather Dance With You – Kings Of Convenience (Norway)

5. 1999 – Suburban Kids With Biblical Names (Sweden)

6. Fascination – Alphabeat (Denmark)

7. Fairytale – Alexander Rybak (Norway)

8. Attention Stockholm – Virna Lindt (Sweden)

9. Beach – Mew (Denmark)

10. Geordie La Forge – The Low Frequency in Stereo (Norway)

11. Hate To Say I Told You So – The Hives (Sweden)

12. Beat City – The Raveonettes (Denmark)

13. Turn Back Time – Aqua (Denmark)

14. S.O.S. – Abba (Sweden)

15. Take On Me – a-ha (Norway)

You can listen to my ace playlist by clicking on the link below…

Norwegian Airlines: The Sound of Scandinavia

Mutley looks at some Meerkats!

2 Mar

Cos I’m the top dog at Meerkat Works, I’m always on the look out for all things meerkat-related.

So I was absolutely over the moon when my mate Paul Sheffield from They Create sent me this lovely snap of some rather alien-looking desert critters on his iphone (very fancy!).

Who doesn’t love meerkats, after all? I can feel some meerkat facts coming on…

Meerkats can collectively be referred to as a “mob”, “gang” or “clan” (sounds threatening)!

Meerkats can dig their own body weight in dirt in only a few seconds!

Meerkats are immune to the poison of scorpions and snakes!

“Meerkat” means “lake or marsh cat” in Afrikaans!

Meerkats are very social animals, living in groups of up to 20 or 30!

Gotta love those meerkats! If anybody else knows any meerkat facts, let me know!

Sanyo switches off its lights in Piccadilly Circus

25 Feb

I was shocked to see that Sanyo is leaving its iconic space at London’s Piccadilly Circus… It truly is the end of an era!

Sanyo’s will be the last neon sign to grace Piccadilly Circus, and whoever takes over from them will install a fancy LED screen, in keeping with all the other advertisers on the sight.

An estimated 56 million people pass through Piccadilly Circus each year, so whoever does take over will have loads of people eyeing them up.

But for now I’ll just say “Sayonara Sanyo!”


Mutley’s Under the Weather!

21 Feb

Yes, it’s sad but true! Looks like I’m going to have to bow out of office life this week while I recuperate.

As you can see above, I’ve been burdened with an Up-style cone, and a quite nasty scar. I don’t really want to go into details about my accident, but let’s just say it involved a frolic in a bush and some unexpected barbed wire. Ouch!

Fear not Mutley fans, I’ll be back on my paws in no time. I just wonder how the office is going to function without me…

Mutley Snap!

17 Feb

Here’s my latest Mutley Snap for you all to feast your eyes on!

This rather mean ‘n’ moody portrait was taken in the Meerkat Works office yesterday, and if you’re wondering what I’m thinking when it was taken, it’s something along the lines of… “GIVE ME THAT BISCUIT!!!”

Dog’s-eye View: The New Yell Ad

16 Feb

I had a right-old nostalgic Mutley-chuckle when I saw that Yell had updated the classic Yellow Pages’ “Fly Fishing by J.R. Hartley” ad for their new telly campaign!

I remember the ad well from when I was a pup, and it’s very clever of Yell to bring it back. The new version follows a veteran raver and his quest for a vintage trance tune. I won’t spoil the ending for you (although if you remember the original, I’m sure you’ll be able to guess!), and you can check it out below…

Welcome to Mutley Works

15 Feb

Hello and welcome to my brand new blog!

I’m Mutley from Meerkat Works and I’m going to be sniffing out some of the best media news for you, so stay tuned for regular updates.

This is a blog you can really get your teeth into…