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Britain’s First Ever Radio Advert!

24 May

Here’s a question for all of you… When was the first radio advertisement broadcast in Britain?

If you think it was in the 50s… You’re wrong!

Sometime in the Swinging Sixties? Guess again!

It was actually in 1973, as part of the launch of LBC (London Broadcasting Company) – the UK’s first ever commercial radio station!

Radio advertising is such a firm fixture in Great Britain these days that it seems quite strange that it’s not yet even forty years old, and stranger still when you compare it to radio advertising in America, which has been dominating the airwaves since the early 1930s.

Appropriately enough that first ever British radio ad was for Birdseye Fish Fingers, quite possibly the most cherished frozen food product on these isles. Perhaps sadly, however, the famous Captain Birdseye is nowhere to be seen (or heard!) in the ad, which actually sounds surprisingly dated now. In fact, I could have told you that the ad actually dated from the 50s and you may well have believed me!

You can listen to it on my Facebook page!

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RAJAR figures for Q1 2011

18 May

You can read my first official report as MEERKAT’s official newshound by visiting our website.

The RAJAR figures are released every three months and show top advertising bods like me what local and national radio stations have the most listeners. Check it out!

The Return of The Dulux Dog!

20 Apr

Yes folks, it’s true! The best advertising news I’ve heard in a long time; that most famous of pooches, the Dogfather of Advertising (well, next to me!) the Dulux dog is back on our screens!

It’s a new campaign from Dulux celebrating 50 years of the hirsuite hound. 50?! Good old Double D looks great for fifty! Hang on… It says here that there’s actually been 15 Dulux Dogs in all, including the latest addition. The magic of television, eh?

You can watch the Dulux Dog’s comeback ad below. Those of you of a certain age will recognise the soundtrack as being the theme song from seminal 60s kids’ show The Littlest Hobo. I myself remember many a Sunday morning in the 80s sobbing along to repeats of that traumatisingly tearjerking dog-helping-kids’-in-danger saga, so this fab new ad is a double nostalgia hit!

You can also check out Dulux’s own website for even more info on the anniversary.


Sanyo switches off its lights in Piccadilly Circus

25 Feb

I was shocked to see that Sanyo is leaving its iconic space at London’s Piccadilly Circus… It truly is the end of an era!

Sanyo’s will be the last neon sign to grace Piccadilly Circus, and whoever takes over from them will install a fancy LED screen, in keeping with all the other advertisers on the sight.

An estimated 56 million people pass through Piccadilly Circus each year, so whoever does take over will have loads of people eyeing them up.

But for now I’ll just say “Sayonara Sanyo!”

 

Welcome to Mutley Works

15 Feb

Hello and welcome to my brand new blog!

I’m Mutley from Meerkat Works and I’m going to be sniffing out some of the best media news for you, so stay tuned for regular updates.

This is a blog you can really get your teeth into…