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Great Ads You Might Have Forgotten About!: Dime bar… Armadillos!!!

13 Jun

Having spent the middle part of last week in Bergen on a lovely business trip, I’ve been reflecting on the best bits about foreign travel recently.

I’m not too proud to say that one of my favourite parts of any foreign holiday is holing myself up in the hotel (preferably on the first night!) and watching some local telly with a big bag of sweets exclusive to the country of my holiday. This “passion” has helped me build up an impressive knowledge of confectionary from around the world. Why, it would be my specialist subject on Mastermind!

Perhaps the best region for sweets and chocolate (outside the mighty UK, of course!) is Scandinavia; birthplace of the incredible Dime bar. Or Daim bar, if you’re from outside the UK.

Ah, I bet you didn’t know that Dime was Scandinavian, and it’s probably as a result of these none-more-British adverts for the chocolate fave starring Harry Enfield.

I wonder how many of you will be quoting this advert all day tomorrow? And I wonder how many of you will now be craving a Dime bar?


Great Ads You Might Have Forgotten About!: Honey Monster Signs For Newcastle United

2 Jun

After observing Turkish Airlines’ campaign to congratulate Manchester United on winning their 19th English league title on the MEERKAT Works homepage*, I couldn’t help but cast my mind back to other football team/brand tie-ins.

Of course there have been many, but one of my all-time favourites has to be this mid-90s match-up for Sugar Puffs between the Honey Monster and Kevin Keegan. One went from bewitching kids in the 70s to cutting a rather sad and dated figure in the modern age, and the other is the Honey Monster! Only joking, Kevin… We still love you!

The gist of this ad is that the Honey Monster signs for Newcastle United (although they obviously didn’t grant permission to be named directly or have their kit used in the ad) and heads the side to glory in a big Wembley cup final after KK takes a gamble and brings him on as a super-sub. It’s hard to say which aspect of this fantasy is more unlikely; the Honey Monster being allowed to play professional football… Or Newcastle winning a trophy!

A big, hairy good-with-his-head number nine at Newcastle? These days the Honey Monster would be sold to Liverpool for £30m! Golly, I’m tart today, but I do love this ad. Weird how 90s football, while being just as commercial, seems infinitely more charming than the sport today. Nostalgia, eh?

Get in there HM and KK!

*Why no congratulations to Man U this week? LOL! Not that I’m bitter or anything… I’m a Wolves fan!

Great Ads You Might Have Forgotten About!: The Mint Card Hamster

5 May

Hi everyone!

Hope you enjoyed all that Royal Wedding/long-weekend hoopla! Unlike the rest of you (I daresay!), I used my downtime wisely… By coming up with a great new feature for my blog: ‘Great Ads You Might Have Forgotten About!’

Adverts come and they go, and I wouldn’t even like to begin to think about how many adverts each of us are exposed to throughout our lives. But quite often an advert can really stand out and linger on in the memory. And I don’t just mean the big, bona fide classics (Guiness, Cinzano etc.), I’m thinking more along the lines of those little, sparky ads that might not have ran for too long, but for some reason or other managed to get their hooks into you.

I think the below advert for Mint Card is a prime example (what was a “Mint Card”? Does anyone still have one?). A great little idea starring a man, a woman, a hamster and an oddly-shaped financial product.

I bet loads of you are gasping “Ooohhh, I remember that!”