Great Ads You Might Have Forgotten About!: Honey Monster Signs For Newcastle United

2 Jun

After observing Turkish Airlines’ campaign to congratulate Manchester United on winning their 19th English league title on the MEERKAT Works homepage*, I couldn’t help but cast my mind back to other football team/brand tie-ins.

Of course there have been many, but one of my all-time favourites has to be this mid-90s match-up for Sugar Puffs between the Honey Monster and Kevin Keegan. One went from bewitching kids in the 70s to cutting a rather sad and dated figure in the modern age, and the other is the Honey Monster! Only joking, Kevin… We still love you!

The gist of this ad is that the Honey Monster signs for Newcastle United (although they obviously didn’t grant permission to be named directly or have their kit used in the ad) and heads the side to glory in a big Wembley cup final after KK takes a gamble and brings him on as a super-sub. It’s hard to say which aspect of this fantasy is more unlikely; the Honey Monster being allowed to play professional football… Or Newcastle winning a trophy!

A big, hairy good-with-his-head number nine at Newcastle? These days the Honey Monster would be sold to Liverpool for £30m! Golly, I’m tart today, but I do love this ad. Weird how 90s football, while being just as commercial, seems infinitely more charming than the sport today. Nostalgia, eh?

Get in there HM and KK!

*Why no congratulations to Man U this week? LOL! Not that I’m bitter or anything… I’m a Wolves fan!

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